Objectives:

•        To set Corporate Affairs in strategic anticipatory and effective context

•        To develop an understanding of stakeholder programs for regular, focused communication

•        Examine the development of Corporate Affairs tools

•        Understanding the development of strategy/plans/tactics and co-coordinating these

•        Evaluation and the use of research

Outlines:

The Power of Communication:

•        Introduction and welcome

•        Opening exercise: Goal setting

•        Corporate Affairs and Public Affairs approaches

•        Corporate identity and image

•        Corporate communications overview and strategy

•        External reputation management Communication as a change agent

FROM THE INSIDE OUT: CRAFTING CONSISTENT MESSAGES

•        Internal communications

•        Communications channels mapping and monitoring

•        Setting internal communications goals

•        New media for rapid interaction

•        Champions, opinion formers and incentivisation

•        The multinational internal communications programme

RISKS AND THREATS: THEIR IDENTIFICATION AND MANAGEMENT

•        Special interest groups, whistleblowers and the rules of disclosure

•        External opinion formers

•        Cause related PR and core values

•        Campaigns, their design and planning

•        A crisis management toolkit

•        Stakeholder interest inventories

CORPORATE AFFAIR/PR IN THE CORPORATE MIX

•        PR in the communications and marketing mix

•        Financial PR

•        PR, Brand and strategy

•        Persuasion measurement techniques

•        Integrating PR/Communications and marketing plans

•        Corporate affairs and customer relations

POWERFUL AND PERSUASIVE ACTION PLANNING

•        Measurement of performance: bottom line impact

•        Translating strategy to tactics

•        Tools and Techniques summary: a tactical inventory

•        Recruiting allies: a networking approach

•        Justifying the plan and convincing top management

•        Individual and group consultancy