Certified Public Relations Officer: Public Relations & Corporate Communications
رقم | 1196 |
الكود | GMLWS044 |
العنوان | Certified Public Relations Officer: Public Relations & Corporate Communications |
القسم | Management and Leadership |
التاريخ | 31 Aug - 04 Sep |
مكان البرنامج | Dubai |
الدولة | UAE |
رسوم البرنامج | 2500 $ |
الوصف |
Objectives: • To set Corporate Affairs in strategic anticipatory and effective context • To develop an understanding of stakeholder programs for regular, focused communication • Examine the development of Corporate Affairs tools • Understanding the development of strategy/plans/tactics and co-coordinating these • Evaluation and the use of research
Outlines:
The Power of Communication: • Introduction and welcome • Opening exercise: Goal setting • Corporate Affairs and Public Affairs approaches • Corporate identity and image • Corporate communications overview and strategy • External reputation management Communication as a change agent FROM THE INSIDE OUT: CRAFTING CONSISTENT MESSAGES • Internal communications • Communications channels mapping and monitoring • Setting internal communications goals • New media for rapid interaction • Champions, opinion formers and incentivisation • The multinational internal communications programme RISKS AND THREATS: THEIR IDENTIFICATION AND MANAGEMENT • Special interest groups, whistleblowers and the rules of disclosure • External opinion formers • Cause related PR and core values • Campaigns, their design and planning • A crisis management toolkit • Stakeholder interest inventories CORPORATE AFFAIR/PR IN THE CORPORATE MIX • PR in the communications and marketing mix • Financial PR • PR, Brand and strategy • Persuasion measurement techniques • Integrating PR/Communications and marketing plans • Corporate affairs and customer relations POWERFUL AND PERSUASIVE ACTION PLANNING • Measurement of performance: bottom line impact • Translating strategy to tactics • Tools and Techniques summary: a tactical inventory • Recruiting allies: a networking approach • Justifying the plan and convincing top management • Individual and group consultancy |