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Objectives:
By the end of the course, participants will be able to:
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Identify the types of events and conferences in order to execute a more effective plan in work
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Organize, assess and motivate various committees involved in managing events and conferences
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Promote their events and conferences by planning and setting a step by step promotional plan
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Explain the various functions for managing events and conferences
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Prepare and control the financial aspects of a conference
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Plan and organize different kinds of exhibitions
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Examine all activities in order to evaluate them and to follow up on the events
Outline:
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Events and conferences planning
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Definition of events and conferences
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Types of events and conferences
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Aim of a conference
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Importance and concepts
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Collecting information needed in planning
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Setting smart objectives
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Preparing the event plan with detailed activities and schedules
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Selecting the venue and agreeing on the site of the event or conference
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Organization of the event or conference
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Choosing human resources for the management of the event or conference
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Forming different specialized committees
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Training and motivating the teams in charge of managing the event or conference
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Promotional activities for events and conferences
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Marketing the conference
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Factors attracting participants
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Promotion and advertisement of events or conferences
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Steps needed for the promotion and marketing of the event or conference
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Setting a plan for the promotion of events and conferences
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The different functions for managing events and conferences
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The official airline carrier
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Arrangements for accommodation
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Conference registration process
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Social programs
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Public relations and media
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The financial aspects of the conference
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Preparing the conference budget
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Fixed expenses
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Variable expenses
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Conference revenues
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Determining the registration fees
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The financial committee
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Organizing exhibitions
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Importance of exhibitions in conferences
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Goods and services in a conference
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Pricing policy in exhibitions
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Application for an exhibition
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Promoting the exhibition
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Managing exhibitions
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Criteria for selecting exhibitors
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Contacting exhibitors
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Follow up and evaluation of conference and events activities
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Monitoring the event or conference activities
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'SMART' objectives
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Key factors in assessment
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Benefits of follow up
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The coordination and follow up committee
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Follow up and evaluation
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