Objectives
- Practice various activities of P.R. through the modern management
- Practice several situations that require awareness of official ceremonies
- Enlighten participants with modern concept of P.R., its nature, importance in organizations, basics, rules, objectives, functionalities, organizing, and programs
- Inform participants of know-how and information of dealing fashions with VIPs
Contents
- Day One:
- Fundamentals of International Relations Management
- Concepts of International Relations
- Importance of International Relations
- Employees responsibilities in International Relations Management field
- Communications competencies in International Relations
- Competencies of effective communication
- Competencies of preparing and phrasing correspondences in Arabic & English
- Managing international co-operation projects
- Day Two
- Competencies of searching and communication fashion with international entities
- Effective negotiation competencies
- Skills of drafting and contracting international agreements
- Preparing a project draft
- Controlling a project, and preparing supervision and assessment reports
- Day Three
- Modern media and advertising in P.R. usage
- Essential negotiation skills in P.R., and dealing with other entities
- Promoting media campaigns, and studying markets and rivals
- Using electronic P.R. in the shade of international competition
- Day Four
- Required managerial and attitude skills in P.R. agent
- Conferencing
- Skills of dealing with VIPs (Workshop + Role play)
- Art of accompanying guests, and preparing visits
- Famous mistakes in preparing visits
- Designing surveys and questionnaires
- Public Relations: Concept, nature, importance, basics, objectives, functions, organizing public relations, and programs of P.R. in this field
- Day Five
- Organizing P.R., P.R. programs, and role of the agent
- Styles and skills of identifying clues of personalities
- Skills of discussing and talking with VIPs, and basics of official meetings
- Dealing with VIPs, and how to discuss and communicate
- Strategies of dealing with VIPs, and most famous mistakes
|