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Concept of Public Relations & Public Organizational Mission in Global Perception

ID
1468
Course Code
GRWS024
Title
Concept of Public Relations & Public Organizational Mission in Global Perception
Category
Interpersonal Communication and Customer Service
Date
18-22 Dec
Location
Dubai
Country
UAE
Fees
3500 US $
Desc

Objectives

-         Practice various activities of P.R. through the modern management

-         Practice several situations that require awareness of official ceremonies

-         Enlighten participants with modern concept of P.R., its nature, importance in organizations, basics, rules, objectives, functionalities, organizing, and programs

-         Inform participants of know-how and information of dealing fashions with VIPs

 

Contents

-        Day One:

-         Fundamentals of International Relations Management

-         Concepts of International Relations

-         Importance of International Relations

-         Employees responsibilities in International Relations Management field

-         Communications competencies in International Relations

-         Competencies of effective communication

-         Competencies of preparing and phrasing correspondences in Arabic & English

-         Managing international co-operation projects

 

-        Day Two

-        Competencies of searching and communication fashion with international entities

-         Effective negotiation competencies

-        Skills of drafting and contracting international agreements

-        Preparing a project draft

-        Controlling a project, and preparing supervision and assessment reports

 

 

-       Day Three

-         Modern media and advertising in P.R. usage

-         Essential negotiation skills in P.R., and dealing with other entities

-         Promoting media campaigns, and studying markets and rivals

-          Using electronic P.R. in the shade of international competition

 

-        Day Four

-         Required managerial and attitude skills in P.R. agent

-         Conferencing

-         Skills of dealing with VIPs (Workshop + Role play)

-         Art of accompanying guests, and preparing visits

-         Famous mistakes in preparing visits

-         Designing surveys and questionnaires

-         Public Relations: Concept, nature, importance, basics, objectives, functions, organizing public relations, and programs of P.R. in this field

 

-        Day Five

-         Organizing P.R., P.R. programs, and role of the agent

-         Styles and skills of identifying clues of personalities

-         Skills of discussing and talking with VIPs, and basics of official meetings

-         Dealing with VIPs, and how to discuss and communicate

-         Strategies of dealing with VIPs, and most famous mistakes

 
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