Strategic Marketing Techniques

رقم
1302
الكود
GSMWS005
العنوان
Strategic Marketing Techniques
القسم
Sales and Marketing
التاريخ
08-12 Dec
مكان البرنامج
Dubai
الدولة
UAE
رسوم البرنامج
2500 $
الوصف

Objectives

  • To understand the vital elements which constitute an effective and powerful marketing strategy
  • To determine the difference between a 'marketing strategy' and 'marketing tactics', and how we integrate both of them to work effectively together
  • To review the Strategic Marketing Planning Process
  • To review the latest trends in marketing, such as Radical Marketing, Viral Marketing, etc.
  • To fully understand your market (i.e. your customers' wants and needs)
  • To understand different approaches to marketing success
  • To build, and track, the key success measures that represent growth in the marketplace

Outline:

  • Introduction To Strategic Marketing
  • Strategic Vs Tactical Marketing Plans
  • Product Lifecycle Management
  • The Marketing Cycle
  • Where Marketing Fits With Strategy
  • Marketing Fundamentals
  • Customer Value Proposition
  • Marketing Vs Sales Perspectives
  • The Marketing Mix Framework
  • The Power Of Differentiation
  • The Strategic Marketing Planning Process
  • The Ten Steps Of The Strategic Marketing Process
  • The Marketing Audit
  • Industry Analysis
  • Sales & Competitive Analysis
  • Understanding Customer Needs
  • The Consumer's Buying Decision Process
  • Maslow's Hierarchy Of Needs
  • Cultural Influences On Consumer Buying Behaviour
  • The Decision Making Unit
  • Consumer Analysis
  • The Performance Environment
  • The Internal Environment
  • SWOT Analysis
  • Setting Marketing Strategies & Objectives
  • SMART(ER) Objectives
  • GAP Analysis
  • Root Cause Analysis
  • The Marketing Strategy
  • The Objective - Strategy Model
  • The Power Of Brand Building
  • Brand Building
  • Managing The Brand
  • 'Winning' The Brand
  • The Brand DNA
  • New Age Marketing
  • Radical Marketing
  • Viral Marketing
  • Good Cause Marketing
  • E-Marketing
  • Controlling & Evaluating For Success
  • Measuring Success
  • Critical Success Factors
  • Implementing The Strategy
  • Scheduling & Resource Requirements
  • Financial Information
  • Financial Capsule
  • Financial Assumptions
  • Marketing Budget