Objectives:

By the end of the course, participants will be able to:

• Identify the types of events and conferences in order to execute a more effective plan in work
• Organize, assess and motivate various committees involved in managing events and conferences
• Promote their events and conferences by planning and setting a step by step promotional plan
• Explain the various functions for managing events and conferences
• Prepare and control the financial aspects of a conference
• Plan and organize different kinds of exhibitions
• Examine all activities in order to evaluate them and to follow up on the events

Outline:

• Events and conferences planning
  • Definition of events and conferences
  • Types of events and conferences
  • Aim of a conference
  • Importance and concepts
  • Collecting information needed in planning
  • Setting smart objectives
  • Preparing the event plan with detailed activities and schedules
  • Selecting the venue and agreeing on the site of the event or conference
• Organization of the event or conference
  • Choosing human resources for the management of the event or conference
  • Forming different specialized committees
  • Training and motivating the teams in charge of managing the event or conference

• Promotional activities for events and conferences
  • Marketing the conference
  • Factors attracting participants
  • Promotion and advertisement of events or conferences
  • Steps needed for the promotion and marketing of the event or conference
  • Setting a plan for the promotion of events and conferences
• The different functions for managing events and conferences
  • The official airline carrier
  • Arrangements for accommodation
  • Conference registration process
  • Social programs
  • Public relations and media
• The financial aspects of the conference
  • Preparing the conference budget
  • Fixed expenses
  • Variable expenses
  • Conference revenues
  • Determining the registration fees
  • The financial committee
• Organizing exhibitions
  • Importance of exhibitions in conferences
  • Goods and services in a conference
  • Pricing policy in exhibitions
  • Application for an exhibition
  • Promoting the exhibition
  • Managing exhibitions
  • Criteria for selecting exhibitors
  • Contacting exhibitors
• Follow up and evaluation of conference and events activities
  • Monitoring the event or conference activities
  • 'SMART' objectives
  • Key factors in assessment
  • Benefits of follow up
  • The coordination and follow up committee
  • Follow up and evaluation